Taking over such a role requires a strategy capable of encompassing each market in an ongoing programme of communication and co-operation. In order to achieve this, Hotwire devised a two-step approach. The first step was to develop a PR calendar to help manage the distribution of global announcements and a report template to showcase the region’s ongoing success. The next step was to convene the first Brocade Europe, Middle-East & Africa (EMEA) PR Summit to enable a face-to-face exchange of ideas and experience.
Before the Summit could be arranged, Brocade asked Hotwire to source a new PR agency in the Nordic region. This was achieved – a project-based relationship - and Hotwire continues to monitor this relationship for and on behalf of the company. |
Campaigns 
