On the demo tour, Hotwire secured briefings with a wide range of target publications ranging from the Sunday Times, T3, How To Spend It, the Daily Mirror, Maxpower, Practical Motorhome, Classic & Sports Car, The Daily Telegraph, Computeractive, What Cellphone, Smartphone, and so on. The second part of the strategy leveraged the Orange announcement, targeting tier one media, including the national, consumer and automotive press. After a six month campaign focused on getting journalists hands-on experience with the product through numerous drive & test trips, and top stories such as the Orange announcement, the campaign achieved 74% coverage in tier one media, against a target of 60%. The campaign has supported ALK’s business objectives to extend their partnership networks, as ALK have announced new relationships with mobile network operators Motorola and T-Mobile.
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Campaigns 
