They travelled from London to Los Angeles taking in the sights of Vienna, Budapest, Belgrade, Phuket, Bangkok, Salt Lake City and Las Vegas before finishing in Los Angeles on Sunday 7th May.
Hotwire client, ALK Technologies, was one of the main sponsors of the 2006 Gumball. Each car was equipped with CoPilot Live satellite navigation running on the latest T-Mobile MDA Compact II Pocket PC, with maps of the entire route preloaded. For the first time, viewers were also able to follow the Gumballers on their journey via the live tracking site at www.alk.com/gumball.
In order to support the sponsorship, Hotwire worked with the Gumball organisers to set up an exclusive Microsoft web-blog at http://spaces.msn.com/gumball3000-blog/. The Hotwire team spent the Gumball launch weekend interviewing celebrity participants and taking photographs of Tony, Ryan and Bam with their CoPilot devices to use in the blog and in coverage. The team also invited 15 key journalists to attend the Gumball, to meet the drivers and wave the teams off in person. |
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