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The smart card industry continues to thrive. Financial transactions, transportation ticketing, access control, ID cards or any number of other applications are driving growth. The potential for vendors operating in the area remains vast. Drivers such as SEPA, ID card schemes, ongoing EMV migration or technology innovation from contactless cards to two-factor authentication for CNP transactions continue to push investment in the industry.
The opportunity for vendors involved in the smart card industry is therefore enormous. Successful companies will be those that are viewed as credible, with a reputation that matches their market strength, and who are recognised as offering solutions that meet their customers' business demands. Whether it's increasing productivity, meeting regulatory compliance or maintaining a competitive edge. Cartes is a critical platform for being able to convey this image. This year, Hotwire will be attending the show on behalf of our clients to ensure they are perceived as being at the forefront of business requirements within the smart card industry. We will be staffing and securing high quality briefings for our clients. If your Cartes media relations plan is not tied down there is still time. We can help you maximise your investment in the show by engaging in media relations activities. As trade show veterans, Hotwire has experience of developing compelling thought leadership stories and generating interesting news angles. While at Cartes we would welcome the opportunity to meet with you to discuss your approach to PR and how Hotwire can help bring similar success for your organisation.
If you would like to discuss support for Cartes, or if you think it would be worthwhile meeting up with a Hotwire representative to discuss longer term requirements, please contact Scott McLean on +44 (0) 20 7608 4643 or via email at
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Banking & Finance 
