Get ready for Cards Middle East
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Given the growing smart card market in the Middle East, it is little wonder that the Cards Middle East show has gone from strength to strength in terms of impact, footfall and media attention. Whilst many companies invest manpower and resources in attendance and/or exhibition space, few maximise the opportunity by integrating the event into their ongoing PR campaign. Although the event is a few weeks away, now is the time to start the campaign preparation that delivers focussed attention.
The basic formula is simple:
• Have a newsworthy story to tell
• Know which media are attending, and what opportunities they have available
• Make sure you have a senior spokesperson available who is articulate and well briefed
• Get moving! By acting now everything can be in place for a successful round of press interviews
Last year the clients that Hotwire represented at Cards Middle East were kept busy with pre-arranged briefings with their top-tier media (including the highly influential Banker Middle East).
The resulting coverage included news items and by-lines in top target titles. The face-to-face nature of the briefings meant that our clients built lasting relationships with the journalists they met. This year Hotwire’s clients already have a series of briefings with their key media targets pre-arranged for the event. The success of our approach is in our planning, preparation and in particular, the close working relationships and detailed knowledge we have built up at Cards Middle East.
If you would like to discuss support for Cards Middle East, or if you think it would be worthwhile meeting up with a Hotwire representative during the event to discuss longer term requirements, please contact Scott McLean on +44 (0) 20 7608 4643 or via email at
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Banking & Finance 
