London, 16 April 2008 – Callataÿ & Wouters, the Belgium-based provider of core banking solutions, has appointed Hotwire to support the ongoing rollout of Thaler, its end-to-end banking system.
Founded in 1983, Callataÿ & Wouters has a long history of delivering software solutions and services, including system integration, and has built a strong domestic client base of retail, universal and private banks. Hotwire’s brief is to help the company to gain pace in the global market, where core system renewal is increasingly recognised as a crucial factor in achieving growth.
Callataÿ & Wouters selected Hotwire’s banking and finance practice based on its strong financial services experience and in-depth knowledge of the banking market. The recently initiated PR campaign focuses on the success of Thaler in enabling banks to quickly address the obstacles caused by legacy systems, as well the benefits of IT outsourcing and the company’s strategic partnership with SAP.
Scott McLean, head of banking and finance practice at Hotwire, will head the account and commented: "With an established product and a strong heritage in its domestic market, Callataÿ & Wouters is primed for the next stage of its evolution. We aim to directly support the company’s growth plans using our experience of delivering successful PR strategies across the banking sector. By adopting a strong thought leadership approach, we are confident of securing Callataÿ & Wouters’ position as a specialist and experienced player in the core banking industry. "
Hotwire will report to Kristin Waeterloos, marketing and communications director, at Callataÿ & Wouters.
About Callataÿ & Wouters: Founded in 1983 and headquartered in Belgium, Callataÿ & Wouters began the international rollout of Thaler, its end-to-end core banking system, in 2002, building on its strong domestic client base. With a presence in 15 countries, Callataÿ & Wouters works with retail, universal and private banks and financial institutions across the globe, including BNP Paribas, Rabobank, National Savings & Investments and Alliance & Leicester. In 2007, the company signed a strategic deal with SAP to deliver its system on the SAP platform and integrate it with SAP solutions for finance and risk management. About Hotwire:
Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry. Hotwire has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. The company has offices in London, Paris, Frankfurt, Madrid and Milan.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. The awards recognise the campaigns Hotwire implements for its clients as the most creative in our industry and include Best Pan-European Programme at the 2007 Sabre Awards, Best Technology Campaign at the 2007 PRWeek Awards, Best PR Campaign in France at the 2007 Sabre Awards and the 2007 Top Com Trophée for PR, Consumer Category.
Hotwire has also been recognised as a great company and fantastic place to work winning the International Consultancy of The Year at the PRWeek Awards 2007 and being named the Best Consultancy to Work For in the 2007 Holmes Report. |
Banking & Finance 
