The key to providing professional and insightful PR is industry expertise. In order to
achieve in-depth industry knowledge, Hotwire has developed a practice-based
structure focused on six specific industries within technology and Banking & Finance.
As part of its ongoing knowledge-building programme, Hotwire’s Banking & Finance
practice held a workshop with two experts on banking and technology: Ralph Silva,
European Banking and Payments Director at global financial services consulting and
research firm TowerGroup, and David Bannister, Editor of Banking Technology
magazine; to outline their views on the key issues facing the industry over the next
12 months. The combination of in-depth market knowledge and an issues-based
approach to PR can often prove the most compelling.

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