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| Hotwire Banking & Finance Newsletter | | Welcome to the Hotwire banking & finance newsletter. This edition is divided into two themes – firstly how Web 2.0 affects communications with a business audience from blogging to experiential marketing, and secondly the ongoing consolidation in the FS market and the business opportunities this presents. | |
| BLOGGING IN A B2B WORLD | | Mention the word ‘blogging’ and you will almost certainly get a very mixed reaction. My consumer and digital media practice colleagues are very enthusiastic, advocating its merits and praising it alongside everything Web 2.0. I have to say though, that for my banking and finance practice’s clients, which predominantly operate in the B2B space, it tends to be met with a healthy dose of scepticism. And I find it easy to understand why. | | Read more... |
| | | BEYOND THE HYPE – US BANK MAKES EXPERIENTIAL MARKETING WORK | | When it comes to marketing and communicating within virtual worlds such as Second Life, there are three obvious camps: the bold few who believe; the many cynics or detractors; and the even larger camp of those who are either oblivious to it or have a ‘let’s wait and see’ attitude. | | Read more... |
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| CONSOLIDATION IN THE FINANCIAL SERVICES SECTOR SHOWS NO SIGN OF SLOWING DOWN | | 2006 went down in history as the biggest year for corporate takeovers in Europe. Announced deals targeting European companies totalled $1.40 trillion last year - more than a third higher than the $1.03 trillion in 2005. This trend looks set to continue in 2007, as M&A as a corporate growth strategy remains high on many chief financial officers’ agendas. | | Read more... |
| | | OPPORTUNITIES THAT CONSOLIDATION PRESENTS TO FS TECHNOLOGY VENDORS | | With the trend for consolidation in the financial services industry far from abating, technology vendors that target those organisations caught in the storm of mergers and acquisitions must take advantage of the current climate. | | Read more... |
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| Dates for the diary | Sibos 2007 – 1-5 October 2007, Boston
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Banking & Finance 
