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| Hotwire Banking & Finance Newsletter | Welcome to the Summer edition of the Hotwire Banking & Finance newsletter. In line with the scorching weather, things have been hotting up in boardrooms up and down the country as financial years come to a close and budgets come under the spotlight. With marketing and PR budgets often the first to fall in front of the firing line, this issue focuses on how PR budgets can be defended. Specifically, we look at how the evaluation of PR changes during an economic downturn and the ways of measuring the effectiveness of PR programmes during a recession.
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| Measurement back on the agenda | | In times when companies across all industry sectors are tightening their belts, companies are increasingly questioning their spend on PR and marketing as the emphasis on seeking the best "bang for the buck" remains. It is fair to say that organisations across all sectors are eager to invest scant marketing dollars, pounds and Euros in activities where they can show the greatest return on investment (ROI). | | Read more... |
| | | Changing ways of evaluating PR | | In a world where communication channels and media influence are ever growing, most companies recognise the value of investing in PR to build brands, manage reputations and support business growth. Yet, measuring and demonstrating the value of PR with concrete evidence has always been a stumbling block that during benign times companies were willing to put aside. | | Read more... |
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| The case for PR Research in a recession | By Howard Brand, Sector Director, Echo Research Ltd
Has it ever been more important for PR to be evidence-based? Previous recessions have seen deep cuts in PR budgets and large numbers of jobs lost. In many ways, these were easy cuts for managements to make to an industry that didn’t have enough solid evidence of its own worth. | | Read more... |
| | | For the good times and the bad | By Scott McLean, Managing Director, Banking & Finance, Hotwire
At the beginning of last year, just before the recession officially began, Hotwire ran a roundtable on measurement. The thing that struck me most was not regarding any individual’s pet theory, argument or idea about how to measure PR but that the whole issue was nowhere near the top of the priority list. | | Read more... |
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Banking & Finance 
