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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 19 May

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

San Diego-based Aira raises $12M for software that combines AI, AR and human agents to support the blind

Aira has successfully raised $12 million to continue developing its smart glasses to help blind and low-vision people navigate the world via AI and remote human agents. “I am inspired by the passion that this accomplished group of investors has for our mission to further enhance quality of life for the blind and visually impaired community,” Aira CEO Suman Kanuganti said in a statement. “By working together we can remove remaining barriers for BVI individuals to live with greater autonomy and confidence.” Aira’s platform works on augmented reality glasses like Google Glass, where the glasses can stream what a blind or visually impaired person would see through a remote agent, who can then help them find things like navigation, readings signs or shopping.

MAP Health Management partners with IBM Watson to treat substance abuse via cognitive computing

Texas-based MAP Health Management, which works with a variety of healthcare stakeholders to offer a remote patient monitoring and engagement platform around addiction treatment, is bringing cognitive computing into the business by forming a new partnership with IBM Watson Health. MAP Health primarily seeks to fill gaps in treatment programs that can arise, such as a lack of standards in data collection or insufficient follow-up support after treatment. “IBM Watson Health and MAP have the potential to positively impact the tens of millions of people and families suffering from addiction in the United States,” IBM Watson Health VP of Partnerships and Solutions, Kathy McGroddy-Goetz, said in a statement. “IBM’s Watson cognitive computing technology is a natural fit to further empower what MAP is doing to help improve qualitative and quantitative outcomes in the behavioural health and addiction treatment fields.”

DBS System gets $2.5M for novel at-home system

DBS System, a Swiss company that makes portable blood tests called HermaXis, has raised $2.5 million led by Investiere. DBS stands for “dried blood spots”, and one aspect of the system uses microfluidic technology, which can deliver more reliable information compared to traditional dried blood-based sampling, making at-home testing easier. “The advantages of our technology are clear: the device can be used by anyone in a non-medical environment, blood samples are reliable, secured and standardized, logistics are simplified, and it fits within the existing workflow, all together resulting in significant  cost savings for labs,” CEO Eric Ödman said in a statement. The funds raised are going towards the development of a second-generation device called HemaXis DP, which will be able to passively separate plasma from serum without the need for centrifugation or filtration.

Mental healthcare start-up gives patients AI-guarded group chat

Sunrise Health is a new start-up, aiming to improve mental healthcare by combining the constant support of a group chat, the openness afforded by anonymity, whilst guidance from professional therapists and the safeguard artificial intelligence watching for abuse and emergencies. Sunrise Health users can join moderator-led VoIP group phone calls to get an experience closer to an in-person meetup. From these in-between sessions, patients are able to chat anonymously in their support group 24/7, providing them with empathy so they never feel alone. “There is a huge gap right now between what clinicians in psychiatry are doing and what novel treatments are available through technology,” says co-founder Shrenik Jain.

HealthLoop raises $8.4M Series B round to build commercial teams

A patient engagement and care coordination business, HealthLoop, based in Mountain View, California, has raised $8.4 million in a financing round as it continues to expand its business by increasing its sales and marketing teams. HealthLoop’s technology is designed to improve communication between physicians and patients and support post-hospitalisation follow-up care to track patients’ recovery. The company added new investors including iCarbonX DigitalLife Alliance, NextEquity, Lafayette General Hospital through its Health Innovation Fund. “Provider organizations need help,” CEO Todd Johnson said in a phone interview, confirming the new financing. “They have an impossible job of anticipating when their business models will shift from fee-for-service to value-based care and so many have a foot in each camp, it’s so hard for them to make decisions.”

Discharges in the ER go faster when doctors get lab results on their smartphones

The long wait for lab results to determine whether they stay in the hospital or go home is often the most difficult part of an emergency visit for patients. However, one way to reduce the waiting time may be to have emergency physicians receive lab results directly on their smartphones instead of via an electronic health record system, according to a recent study published in Annals of Emergency Medicine. According to researchers, patients who came to the ER for chest pain spent 26 minutes less time waiting to be discharged when emergency physicians resulted the lab results via their smartphone. “For patients waiting for lab results, 26 minutes is significant, even if the smartphone process did not shorten overall length of stay significantly,” said study author Aikta Verma, M.D., of the University of Toronto in Ontario, Canada, in an announcement. Verma said he believes that other results, such as radiology reports, vital signs and critical lab results, could also be pushed to smartphones.

Capsule gets $20M for app-based pharmacy delivery service

Capsule, an app-based pharmacy service, has received $20 million in funding from a round led by Thrive Capital. The company is looking to differentiate itself from other virtual pharmacies like Blink Health and PillPack, however. “We are building the first holistic pharmacy system that works for everyone — the technology platform for consumers, doctors, hospitals, insurers, and manufacturers to exchange information about medication in real time feedback loops,” Capsule CEO and founder Eric Kinariwala wrote in a post on Medium. Accessed through an app, doctors are able to order directly through Capsule, where they deploy a delivery person to pick up the prescription and deliver it anywhere in New York City within two hours at no extra cost to the patient.

Care coordination platform gets $4M in funding round

Chicago-based PreparedHealth, which makes a care coordination platform focused on aging-in-place populations, has raised $4 million in seed funding in a round led by Chicago Ventures. PreparedHeaalth, launched in January 2015, created an app called enTouch that works like a social network platform to connect caregivers, allowing them to share information on a patient to allow evidence-based care transitions. “The funding allows us to invest in R&D and enter five to seven markets that are really struggling with a rapidly aging population and find a way to bend the cost curve,” PreparedHealth CEO and cofounder Ashish Shah told Crain’s Chicago Business. Additionally, the company will use the new capital to hire more staff, which is currently 13 employees.

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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