Hotwire | Sectors - Hotwire

Health Tech – the new frontier

The rapid growth of Health Tech has the potential to impact and improve lives around the world. Whether it be fitness wearables, health apps, m-health services, e-health or remote diagnostic solutions, Health Tech is widely recognised to be the next frontier in technology. Our team of integrated communications specialists are passionate about the category; working with entrepreneurs and enterprises alike to shape comms programmes that tell the right story and which directly influence key stakeholders across the media, analyst, consumer, patient, health professional, Government, academics and investor landscape.

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Software and Services

We enjoy the challenge of taking a solution, which can be very technical, and creating an engaging and creative PR campaign for C-suite, IT and even consumer audiences. Our challenger brand clients cover a vast range of technologies within the software and services space including security, cloud access management, integrated app dashboards, data centres and internet performance 

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IT & Infrastructure

We enjoy turning the complexity of technologies and services in IT and Infrastructure into clear communications that can transform sales processes, reputation and employee productivity. From network automation to data centres, IT and infrastructure is now the engine of every business, in every sector. Our  client portfolio covers global blue chip businesses like AT&T and Cisco to start-ups, and our team’s expertise allows us to deliver game-changing programmes for clients large and small.

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The growth of financial technology (fintech) is rapidly changing the face of the A/NZ financial services industry for banks, financial institutions, technology providers and customers.  Our team of consultants work with the companies behind these changes.

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Marketing, Mobile and Ecommerce

Marketing, ecommerce, as well as media and general retail, are being transformed by mobile technology and changing behaviours in consumption. Our sector practice team is focused on understanding these changes and evolving best practice in PR and communications. 

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We understand and enjoy getting consumers, influencers, and the media excited about technology brands and turning that excitement into awareness and demand. Our sector practice team has extensive consumer tech PR and communications experience, working with brands such as ESET, Magellan, Navman, Shazam, Telecom  and Lexar Australia. 

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Property and Construction

The construction of buildings and infrastructure is a key growth driver of many economies, including in Australia and New Zealand. And, like many other industries, R&D is having a big impact on the way the sector builds, manages and protects its assets: the emergence of new low-damage, seismic-resisting engineering technologies; real-time energy and water management systems; and smart, connected buildings are just some of the exciting developments taking place. Our team has deep experience right across this dynamic sector, working with clients from land and asset owners, to developers and project managers; from designers and specifiers to materials manufacturers and industry bodies. We help our clients lift their profiles, develop strong voices on important industry issues and create stronger engagement with key stakeholders.

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