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SPOTLIGHT

The Issue with Brands

According to our latest consumer study, more than half of Aussie consumers make purchasing decisions based on a brand’s social and political stance. This is increasingly prevalent amongst millennial consumers, with 1 in 4 admitting they are less likely to buy from a brand if its socio-political views don’t align with their own.

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SPOTLIGHT

Health Tech – the new frontier

Healthcare is rapidly changing and tech is driving that change. Visit our dedicated pages for the latest in thought leadership from the top 100 influencers in the sector and read about how an integrated communications approach can benefit your business.

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