06th January 2009 Home arrow Applications & Services arrow Campaigns arrow Sygate case study English / French / German
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Sygate case study

A case study in highlighting a legitimate security threat
WiFi makes remote working easy. Take a comfortable seat, log in, and away you go. But what many people fail to realise is that this simple action can cause huge problems if you inadvertently log on to an unauthorised WiFi base station, or ‘Phantom Hotspot’. You may well be giving away access to confidential information and data on your network to a malicious intruder.

This was the story developed by Hotwire for Sygate, a company that specialises in endpoint security for enterprises. It was just one of several issues identified by Hotwire for an issues-based pan-European campaign. The Phantom Hotspots media alert was used in France to highlight how unauthorised operators could easily jam connections to public WiFi base stations. But issues are often local, so Hotwire tailored each element of the campaign to specific markets.

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