With the demand for outsourcing ever-growing, the year ahead is looking positive for the IT services market. At Hotwire our applications & services practice has dedicated expertise in the design and implementation of hard-hitting PR campaigns for IT services companies including Butler Group and PwC Consulting / IBM Business Consulting Services. Our campaigns are highly creativity and are underpinned by an in-depth understanding of the market, the press and the issues that face services companies and their customers. Behind all this are transparent reporting and measurement processes which keep campaigns focused and clients in control.
Our work with Butler Group began in January 2004. Research conducted by Hotwire revealed the firm was perceived as lacking independence, too heavily focused on specific technologies, and the media ranked it as the sixth most popular analyst house for sourcing information and quotes. The programme implemented by Hotwire produced a 213% increase in coverage and most importantly, perceptions changed. In a follow-up audit carried out in April 2005 Butler Group had moved to second place in terms of the analyst house that journalists most like to quote/source.
We would love to meet with you to discuss your PR requirements and how Hotwire can help. If this is of interest, please contact Brendon Craigie on 020 7608 4624. For more information on Hotwire, our approach and the Applications and Services practice, please log on to www.hotwirepr.com |
Applications & Services 
