London, 31 October 2005 – Hotwire, the European technology public relations consultancy, has been appointed by Information Builders, the world leader in business intelligence and integration, to manage its PR programme across Europe. Hotwire will coordinate a profile-building and educational campaign in the UK, France, Germany and Benelux.

Information Builders is one of the world’s largest privately held software companies and has seen immense success in its 27-year history, servicing 12,000 customers ranging from large listed corporations to public sector organisations and small businesses.  This year the company announced plans for significant European growth to take advantage of the rise in demand for operational business intelligence in Europe.

Hotwire has been brought on board to manage PR across the region with the aim of communicating Information Builders’ leadership position in operational business intelligence.  The campaign will boost Information Builders’ profile and brand awareness and educate key audiences on its expertise servicing the needs of European organisations.

The campaign will be implemented locally through Hotwire’s wholly-owned offices in London, Paris and Frankfurt and with partner agency Loth PR covering the Benelux region from the Netherlands.  Brendon Craigie, director at Hotwire and head of the company’s applications and services practice will lead the account, reporting to Jennifer Griffin, marketing director for EMEA at Information Builders.

Jennifer commented: “We were looking for a European agency with a strong strategic approach.  They needed to be results-driven and able to use creative angles to elevate Information Builders’ brand awareness throughout Europe.  We are confident that Hotwire is the right agency to do this.”

Brendon Craigie added: “Although Information Builders is technically and financially very strong, but it punches below its weight in terms of its position on the European media landscape.   We have developed a very creative and hard hitting campaign that takes advantages of Information Builders assets and really highlights its leadership position in bringing the full benefits of business intelligence to business users.”

Information Builders, a $300 million company, is the leader in enterprise business intelligence and real-time Web reporting. The company's WebFOCUS product – the industry's most secure and flexible – is able to meet all the reporting needs of the extended enterprise, ranging from analysts to power users to the widest deployments for hundreds of thousands of users. Additionally, WebFOCUS' empowerment of organisations seeking to leverage all their data by accessing it all – from legacy to data warehouse – is unmatched.

Information Builders' award-winning technology has successfully provided quality software and superior services for 30 years to more than 12,000 customers, including most of the Fortune 100 and U.S. federal government agencies. Headquartered in New York City with 90 offices worldwide, the company employs 1,750 people and has over 350 business partners. For further information, please visit www.ibi.com

Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.

Since its foundation, Hotwire has won a number of prestigious awards across Europe.  The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category.  Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS.

Hotwire is headquartered in London with offices in Paris and Frankfurt.  The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.