Hotwire wins First Ondemand UK PR brief
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Hotwire, the international technology PR agency, announced on the 3rd April 2008, that it has been appointed by First Ondemand as their UK PR agency. Following a competitive pitch, Hotwire was selected because it presented the most creative campaign to establish First Ondemand within the business, technology and industry media. Hotwire will use industry-issues to raise awareness of the need for organisations to use intelligent identity software to enhance the security and authentication of people, products and transactions.
Leading the account is Giles Peddy, head of applications & services at Hotwire, who will report to Minty Colquhoun, marketing manager, First Ondemand.
Minty Colquhoun, marketing manager, First Ondemand, said, “Hotwire has the combination of specialist industry knowledge and a successful track record of implementing stand-out PR campaigns. The team presented a very compelling, creative and deliverables-focused campaign that we are confident will help raise our profile within our target markets.” |
Applications & Services 
