| The applications & services practice is focused on servicing companies in the business software, software applications, services and security industries. |
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European Leadership Programme selects Hotwire |
| Hotwire is pleased to announce that, from 1st April 2008, its applications and services practice is now working with the European Leadership Programme (ELP), to raise the profile of the organisation and drive membership among European CEOs. |
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Information Builders case study - On the ball campaign |
Nearly everyone loves football and people definitely like talking about it. So when it’s the World Cup, the talk is just non-stop about the players, performances, goals, diving, and the fake fouls. But people rarely have numbers to back up a point or argument with their friends. |
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Our relationship with Hotwire has been instrumental in broadening our PR footprint, helping us reach out beyond our familiar vertical niche. In particular I have been impressed with how they have come to understand our specialist software and then relate it to the wider technology landscape – in effect filtering our information so it resonates with key targets and matching the issues their media contacts are seeking.
Dan Speed, Marketing Director
BigHand
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Applications & Services 
