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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 18 August

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

The latest Health Tech Innovation: 3D-Printed Skulls and Spines

Last March marked a historic moment for health technology – Dr. Gaurav Gupta, assistant professor of neurosurgery at Rutgers Robert Wood Johnson Medical School, as they successfully implanted a plastic 3D-printed chunk of skull bone into patient Christopher Cahill. USA Today noted that the simulation bone was based on the patient’s CT scan which perfectly matched the missing section. Meanwhile, a Chinese surgery completed a similar 3D-printing process, replacing a patient’s second to seventh cervical vertebrae. If 3D-printed bones becomes a widely accepted medical treatment, it wouldn’t be unexpected. We have relied on replacements and supplements for hundreds of years and we’ve been making them more high-tech as our knowledge increased. 3D-printing replacement might just become normal soon.

Israeli-based machine learning company raises $8M to prevent prescription errors

MedAware, which leverages machine learning algorithms to find and eliminate dangerous prescription errors, has raised $8 million BD (Beckton, Dickson and Company), Gefen Capital, Our Crowd and Yingcheng City Fubon Technology Company all participated in the Series A round.  Prescription errors are unfortunately common, and according to AHRQ, 5 percent of patients will encounter an adverse drug event, with roughly half of them preventable. “MedAware was purpose built around our commitment to patient safety,” CEO Gidi Stein said in a statement. “Every catastrophic error we identify is a patient saved. Through this round of Series A funding we will be able to build on the successes we’ve achieved to date and scale our approach to protect physicians and their patients all over the world.” MedAware will use the new funding to develop additional AI-powered clinical decision support offerings. They also plan to improve its existing algorithms to catch more errors.

Major Health Service firm signs £30million contract for IT investment

Bolton NHS Foundation trust has signed a major contract to provide enhanced digital solutions to improve patient care and outcomes. The £30million project sees the Trust collaborate with Allscripts Sunrise Electronic Patient Record (EPR) to implement an electronic record of every aspect of a patient’s care. At the moment, different departments collate their records separately, though this investment will allow the trust to develop an electronic health record for patients who have treatment at Royal Bolton Hospital. Ken Bradshaw, Deputy Chief Informatics Officer at the Trust said: “The new technology will provide a seamless process, and make it so much easier for our clinicians to access a single, detailed and up-to-date view of a patient’s health record.”

Electronics company launches app-enabled comms tool for senior living facilities

Panasonic has launched a new nurse communication system for senior living facilities. The offering combines some of their existing communication tools with a new software – Direct Care Connect. The result is that all of the alarms in a nursing home or skilled nursing facility are routed through a single hub and assigned to specific caregivers, who can be connected by a cordless phone from Panasonic or through an Android app. The system works like a call centre, smartly routing alarm calls to the closest and available caregiver, which cracks locations through RFID tags or Bluetooth in the handsets, increasing efficiency. Oliver Bodden, product manager of unified communications at Panasonic says Panasonic is targeting senior living facilities in particular because they tend to have built up an amalgam of old, incomplete communication systems.

Healthcare technology gains a £86 million central funding pot

A £86 million fund for investment in innovative healthcare technology has been announced by the government – it will also include the launch of a new Digital Health Catalyst. The multi-million-pound fund was unveiled last week, and will support small and medium sized enterprises to develop, test and integrate new technologies in the NHS. The money is provided jointly by Department for Business, Energy and Industrial Strategy and the Department of Health. Ben Moody, head of health and social care at techUK, said in a statement that this catalyst will be “a great boost for innovators in the sector”. A £6 million pathway transformation fund has also been created, which will help NHS organisations.

Health Tech start up founded by Indian entrepreneur gets acquired by Google

Search giant, Google, has acquired a Seattle based health tech start up, Senosis Health. The health monitoring start-up claims to turn smartphones into medical devices that collect a range of health statistics. Senosis Health was founded by Indian origin Shwetak Patel, a professor in the University of Washington and visiting researcher at Microsoft. According to media report, the firm had recently come out of stealth mode and developed three applications to monitor – Hemoglobin, Lung health and early jaundice screening, using the inbuilt functions of the phone such as the camera, flash, accelerometer and microphone. For now, Google’s plan with Senosis Health is unknown. The parent, Alphabet, has invested in various bio-tech and health-tech firms since the last few years.

Samsung leads LVL Technologies’ $6.5M round to build a hydration-tracking wearable

Austin, Texas-based LVL Technologies has raised $6.75 million in a self-described Series A round led by Samsung Catalyst Fund. LVL Technologies is focused on building health and fitness wearables that track an additional metric that most market incumbents don’t – hydration. The sensor uses infrared light to measure the water content in a user’s blood steam, which the device then prompts the user in real time to hydrate. “At Samsung, we’ve long believed that wearables will help usher in the next wave of innovation in digital health,” Shankar Chandran, managing director and head of the Samsung Catalyst Fund, said in a statement. In additional to hydration, LVL’s wearable (called LVL One) tracks activity, heart rate, sleep and self-reported mood. According to the company’s website, the device to set to ship in summer 2018.

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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