Hotwire is an international PR consultancy. Our headquarters are in London and we have offices, sister agencies and affiliates around the world. Since the agency was launched in 2000 our mantra has been 'next generation PR today'. This means an amazing team, a real flair for creativity and an approach to measurement and transparency that means the client is in control. This approach has led to a number of awards for our client work including PR Week, Sabre, IPRA and the Top Com d'Or.

Hotwire and CPR reveal IT and business leaders lack confidence in political parties to deliver Digit

Hotwire and CPR find IT and business leaders confused, uninspired and uncertain by Digital Britain policy agendas

4th March 2010 - Speaking at the launch of its latest white paper, ‘Digital Britain, smart technology, stifled access’, Hotwire, the technology public relations agency, and CPR, its sister public affairs firm, today warned that UK business and IT leaders have been left confused, uninspired and uncertain by the main political parties’ policy agendas for Digital Britain. According to a study conducted by Hotwire and CPR, only 6% of IT and business leaders are extremely confident that politicians can deliver on the Digital Britain Bill, while 34% said none of the political parties have the capacity to put the UK at the forefront of digital technology.

In the past two years, Hotwire has supported us in increasing our presence in the UK by building awareness of EDB’s lending software service offering. We’ve been impressed by the team’s knowledge of the banking arena and their ability to implement a focussed thought leadership programme aimed at key decision makers in the corporate lending space.

Mikael Krohn
VP, EDB Business Partner UK