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The Greening of Corporate Communications

Hotwire has conducted a major audit looking at the greening of corporate communications and its potential influence on consumer purchasing habits across Europe.  The audit comes at a time when more and more companies feel compelled to promote their green activities or seek to use them as part of a deliberate marketing strategy.

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PR in the shadow of more traditional careers for UK graduates
London, 18 April 2008 - Despite its Chartered status and focus on communications the PR industry is failing in the war for talent against more traditional careers. In a survey of university students in their final year considering a career in PR, the industry ranked ninth out of twelve popular careers when asked how effective it is at promoting career opportunities to graduates. 
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Callata˙ & Wouters appoints Hotwire to support global expansion
London, 16 April 2008 – Callataÿ & Wouters, the Belgium-based provider of core banking solutions, has appointed Hotwire to support the ongoing rollout of Thaler, its end-to-end banking system.
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Hotwire designs and implements business and consumer PR for international companies in the technology sector.
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